Wellington’s beloved barbecue hotspot, Wilson Barbecue, has officially entered liquidation, bringing a sombre close to one of the city’s most unique culinary ventures. Known for its bold American-style smoked meats and a Guinness World Record to its name, the restaurant is now the latest casualty in a growing list of hospitality businesses struggling under financial pressure.

From Smokin’ Success to Shuttered Doors

Wilson Barbecue earned a cult following in the capital for serving up slow-cooked brisket, ribs, and other Southern US-style delights. What started as a food truck and pop-up evolved into a permanent fixture, celebrated for its generous portions and authentic barbecue experience.

In 2022, the restaurant grabbed international headlines after setting a Guinness World Record for the longest barbecue marathon, with co-owner Adam Wilson grilling for a whopping 72 hours and 23 minutes. That feat brought not only pride but also global attention to the Wellington eatery.

But behind the smoky charm and social media buzz, financial challenges were simmering.

A Deepening Debt Crisis

Documents released this week reveal that Wilson Barbecue owes over $760,000, including a massive debt of more than $580,000 to Inland Revenue (IRD). Other creditors include suppliers and service providers who supported the business through its highs and lows.

Liquidators from BDO Wellington confirmed that the restaurant’s assets—valued at approximately $114,000—are far short of covering the liabilities. The restaurant had been attempting to manage its financial burdens, but the accumulation of tax arrears and operational costs proved unsustainable.

The Broader Hospitality Struggle

Wilson Barbecue’s collapse is not an isolated incident. New Zealand’s hospitality industry has been grappling with post-COVID recovery, staff shortages, inflationary pressure, and reduced consumer spending. Restaurants, especially independently run ones like Wilson Barbecue, face razor-thin margins and little room for error.

While the restaurant’s world record and popularity may have helped it stay afloat during difficult times, it ultimately wasn’t enough to stave off mounting debt and economic realities.

Community Reaction

Wellingtonians have taken to social media to express disappointment and support for the staff and owners. Many shared fond memories of dining at Wilson Barbecue, praising its unique offerings in a sea of conventional eateries.

“It’s sad to see a place like this go. They were doing something different, and it really brought people together,” one customer wrote online.

What Happens Next?

The liquidation process is now underway, with BDO attempting to recover as much as possible for creditors. No word has been given on whether the brand might return in a new form, but for now, the smoke has cleared at Wilson Barbecue.

This closure serves as a cautionary tale for small hospitality businesses, highlighting the importance of robust financial planning and the vulnerability of even the most beloved establishments.

As the Wellington community digests the news, Wilson Barbecue will be remembered not just for its mouth-watering brisket, but also for pushing culinary boundaries—right up until the end.