Gary Baker: The Man Powering Wellington’s Favourite Supermarket

How Gary Built a Local Store into a City Landmark

Gary Baker is the force behind one of Wellington’s busiest supermarkets—Chaffers New World. Each week, over 60,000 shoppers walk through its doors. That number alone speaks volumes. With about 500 staff under his wing, Gary’s leadership has transformed the store into a local icon.

Since taking ownership in 2010, Gary has done more than just run a store. He’s built a thriving space that serves the heart of Wellington. His work ethic, customer focus, and vision have earned him massive respect in the city.

Gary’s Roots and His Journey in Wellington

Though Gary keeps a low profile, we do know he lives in Seatoun Heights, Wellington. His house, valued at $1.3 million, overlooks the city he proudly serves. While his place of birth and age are private, his impact is anything but.

Alongside his business partner Ian Hong, Gary co-owns Chaffers New World. In 2018, they briefly appeared on the NBR Rich List with a joint net worth of $75 million. Despite their success, both men have stayed humble and grounded.

Why We’re Proud of Gary’s Work for Wellington

We are incredibly proud of Gary’s work. He’s not only helped Wellington grow but also set an inspiring example. His story proves that local dedication can lead to national recognition.

Moreover, his contributions reach beyond shelves and aisles. From supporting local employment to enhancing the shopping experience, Gary has made a lasting difference. In Wellington, that means everything.

Because of people like Gary Baker, Wellington remains a place where community, commerce, and compassion come together. We celebrate him today—not just as a business leader—but as a local hero.