Snoop Dogg: A Global Icon Who Shaped Music and Culture
Snoop Dogg’s Viral NFT Collaboration in Wellington
Snoop Dogg made waves in Wellington when he teamed up with New Zealand’s FLUF World and Beyond VR. Together, they created and auctioned seven exclusive NFTs, raising over $1 million. The proceeds went to the Auckland City Mission, supporting those in need. This act of generosity deepened his connection with Wellington, proving that he is more than just a music icon—he’s a humanitarian who values giving back.

A Hip-Hop Legend with Global Influence
Born Calvin Cordozar Broadus Jr. in 1971, Snoop Dogg quickly rose to prominence in the early 1990s under the mentorship of Dr. Dre. His iconic tracks, such as Gin and Juice, Drop It Like It’s Hot, and Young, Wild & Free, made him one of the most recognized figures in hip-hop. Beyond his music career, Snoop has established himself as a successful entrepreneur, actor, and cultural icon. His influence stretches far beyond music, with his reach extending to places like Wellington, where his legacy continues to inspire.
Celebrating His Contributions to Wellington
Wellington has had the honor of hosting Snoop Dogg on several occasions. His 2008 concert at the TSB Bank Arena was one for the books, with fans enjoying an unforgettable live performance. He made another return in 2023 for his I Wanna Thank Me tour, leaving the audience mesmerized once again. Upon his arrival in New Zealand, he was welcomed with a pōwhiri (traditional Māori welcome), a testament to the respect and admiration he has earned from the local community.
More Than Music: His Lasting Legacy in Wellington
Snoop Dogg’s impact extends beyond his music career. His work in Wellington, whether through charitable efforts or live performances, showcases his commitment to the community. His legacy is about much more than catchy beats—it’s about making a positive change, both artistically and socially.
Wellington is proud to celebrate Snoop’s contributions. His presence has been truly inspiring, and we eagerly anticipate his next visit. Snoop Dogg, your place in Wellington’s heart is forever secure!