Wine reviews in New Zealand are essential for the consumer and producer alike, as New Zealand wines are considered among the best wines in the world, with examples coming from regions such as Marlborough and Hawke’s Bay. Wine reviews are critical in providing insights into different kinds of wines through their flavor profiles, aromas, and vintages in order to assist consumers during purchases. Consumers who regularly engage with wine reviews can gain an understanding of new varieties, regional specialties, and development of a finer palate. Positive reviews of wineries give consumers brand awareness.