Wellington Zoo experienced its most successful year ever in terms of visitor numbers, thanks in part to the arrival of popular snow leopards and award-winning exhibits. However, the zoo is facing a significant financial challenge, with a budgetary shortfall exceeding $571,000 for the 2023/24 financial year.

The financial outlook for the coming year is equally concerning, with a projected operational shortfall of over $400,000. These shortfalls are primarily due to significant cost increases outpacing the revenue gains from increased visitation. As a non-profit organization with no capital assets, the zoo relies solely on annual income and cannot borrow to cover these deficits.

To address the financial challenges, the zoo is actively exploring new revenue streams through attractions like close encounters with the snow leopards and overnight glamping experiences. These efforts aim to capitalize on the zoo’s popularity and generate additional income.

The Wellington Zoo’s situation highlights the difficulties faced by many non-profit attractions. While high visitor numbers are a positive sign, they don’t always guarantee financial stability, especially when operational costs are rising rapidly. Despite these challenges, the zoo remains committed to its mission and is actively seeking solutions to ensure its long-term sustainability.

The zoo’s financial difficulties are detailed in its Statement of Intent for the 2024/25 financial year. The deficit for the coming year is considered a “risk” in the council’s recent budget. Despite these challenges, the zoo has had a successful year in terms of visitor numbers and new attractions, demonstrating its resilience and dedication to its mission.