MEDIA ANNOUNCEMENT💥 Introducing HELO Yelo – the new competition and “fun brand” of WL – Wellington LIVE.
Nonstop “the news is in the comments” is WL’s brand new local community news channel.
Dedicated sharing Uber local news, traffic, events, Weather and everything local, inspired by “you” in our community, where the news originates, gets discussed, debated, and progressed in the comments and social media feeds.
HELO Yelo!
With HELO Yelo, you can win nights away, coffees all week, car tests, short breaks, tickets to events, restaurants, and a lot lot more.
And “Yelo” is Wellington’s color.
The color “Yelo” is often associated with happiness, humor, spontaneity, energy, and summer, and that’s how we see ourselves. Yelo symbolises optimism, friendship, and intellect. In China and other Asian countries, Yelo can represent happiness, glory, harmony, and wisdom.
Nonstop “the news is in the comments” based on the fact that the news always originates from the community.
For a bit of attention, we are commandeering the famous, and controversial road cone, that leases for a crazy $5.44 per day, painting it bright Yelo, and borrowing the ages old family game “Yellow car”, for a bit of interaction and fun!.
Wherever you see a Yelo road cone or yellow car, take a photo, and that is an automatic entry to win.
HOTLINE at 7 is NZ’s fastest growing talk back game show – sharing 200 interviews with wonderful cool energetic Wellington people of all ages, backgrounds, and interests.
A BOX OF WELLINGTON is a partnership with 308 fabulous Wellington companies & suppliers, led by forage merchants in Alicetown Lower Hutt.
A BOX OF WELLINGTON assembles and sends out exciting, yummy gift boxes from manufacturers, producers, and retailers that make and sell Welly products.