In a boost for Masterton’s economy and community, Hansells Manufacturing will remain in town under new ownership following a receivership process led by BDO Auckland. The iconic food producer—known for its long-standing local presence—is now set to continue operations, preserving jobs and opening doors to future growth.

A Local Legacy Continues

Hansells has been a cornerstone of Masterton’s manufacturing scene for decades. While financial difficulties led to receivership, the company now enters a new chapter with owners committed to keeping operations—and jobs—local. This means around 150 jobs are secure, ensuring economic stability for many local families.

Why This Matters

• Jobs saved: Approximately 150 positions remain in Masterton.

• Economic stability: Local manufacturing supports 15% of the region’s GDP.

• Community impact: Continued operations help sustain local services, businesses, and infrastructure.

• Environmental benefit: Keeping production local reduces transportation emissions.

What’s Next?

The new owners plan to modernize the facility, introduce new products, and invest in automation and tech upgrades. While automation can change job structures, research shows it often leads to more skilled opportunities over time. Community engagement is also a priority, with plans for local partnerships and consultation on major decisions.

Conclusion

Hansells staying in Masterton isn’t just good news—it’s a powerful example of how smart restructuring and local investment can protect communities and spark new growth. One Network Wellington Live will keep you updated as this important chapter unfolds.